Founded: In Australia to create indulgent, functional cruelty-free beauty products.

Mission: Luxury beauty products to make women look and feel their best. They relentlessly pursue best-in-class formulas that offer hard working, multi-tasking beauty benefits.

The Beauty:

Velvet Concepts products look and feel amazing, designed with form and function in mind so you can apply makeup with ease and style.

The Wisdom:

These guys know that luxurious beauty doesn't have to mean ethical sacrifice. Velvet Concepts is a proudly cruelty-free brand and their makeup brushes are all vegan too!