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Founded: By Dr. John Warner in Sausalito, California.

Mission: To create a non-toxic method to restore colour to grey hair using green chemistry. And all without hype, gimmicks, wild claims and doctored photos!

The Beauty: A revolutionary answer to covering greys that really works when used according to instructions.

The Wisdom: And there is lots of it behind this brand! Dr. Warner co-founded a scientific discipline called green chemistry, which takes its cues from nature and biology. Green chemistry employs benign non-toxic molecules to achieve better results than synthetic chemicals.