UPDATE: The Snowberry Super Serum is here and available at belle and sage.
On May 1st the wait will finally be over, the new Snowberry Super Serum will be here to stay.
Ever since it hit our shelves, Snowberry has been one of the top selling brands at belle & sage. Naturally, we love all their products, but this new addition is like nothing we’ve ever seen before.
The Snowberry Super Serum is the result of six years of scientific research and has credentials to prove it. It’s undergone gold-standard clinical trials in France and contains a never-before-seen anti-ageing peptide complex. ‘eProlex’ is the driving force behind the serum, an “anti-wrinkle breakthrough that will help to smooth and clarify skin at any age.”
To put it plainly, we’re beside ourselves with excitement about the Snowberry Super Serum. Here’s our breakdown of the product itself and why it might be the all-encompassing skin miracle you’ve been waiting for.
So, what’s in the new Snowberry Super Serum?
Essentially, the new addition to the serum is a thing called ‘eProlex’. It might sound confusing at first but actually, the peptide complex makes a lot of sense.
Many skincare products are made up of ‘mixtures’, not unlike how you’d make a cake. You add one ingredient, then another, and the extent of the science behind the process is ensuring everything stays stable. Snowberry subverts this with the Super Serum by performing original science focused on the product itself.
This means that, instead of simply ensuring stable ingredients, Snowberry creates combinations that work and react together for proven results. It ensures the peptides (chains of amino acids forming building blocks for the skin) in the serum work where they’re most vital.
These peptides naturally stimulate the skin’s fibroblast (cells that generate connective tissue + allow skin to recover from injury). They also help to boost collagen production (which provides the skin with strength and structure).
Niacinamide (Vit B), Ascorbic Acid (Vit C), Hyaluronic Acid and Ubiquinone also boost the serum’s anti-ageing qualities. These all help generate youthful cells and smooth the skin, and to renew brighter skin tone and appearance.
Of course, that’s not all the amazing ingredients that make up the serum. It also includes:
- Copper Tripeptide-1, used to aid skin re-modelling and matrix-boosting (the skin’s ‘matrix’ contains structural proteins essential to skin health and youthfulness)
- Caprooyl Tetrapeptide-3 and Oligopeptide-24 (all anti-inflammatory)
How is it different to other Snowberry products?
Is the new Super Serum a replacement for the ever popular Snowberry New Radiance Face Serum? Yes and no.
The Super Serum isn’t necessarily a replacement, but it does have a broader ability to reduce the signs of ageing. Snowberry’s earlier New Radiance Face Serum is currently still the best, proven anti-ageing cream according to scientific studies from the University of Auckland. It took 5 years to develop the original Face Serum to ensure CuPep (copper peptide) was an effective, reliable addition.
The biggest difference between the original Face Serum and the new Intensive Renewal Super Serum is versatility. The first serum works well for most people’s skin, but to create a serum that could carry different bio-activities, Snowberry needed something new.
Therefore, the new Super Serum has 7 ‘super additives’ (like we mentioned earlier) rather than 2. It’s also an emollient serum rather than a gel, which is a lovely, moisture-rich change!
Pure, natural science
One of our favourite things about Snowberry and their new Super Serum is their penchant for fusing advanced science and reliable, natural ingredients. Snowberry founder Soraya created the brand as a solution to ‘natural’ products failing to make use of advanced skin science. No Snowberry products contain any potentially harmful petrochemicals, volatile alcohols, sulphates, artificial colouring, parabens, silicones or glycols. It may be hard to believe, but every Snowberry anti-ageing serum, cream and moisturiser is only full of pure, bio-active ingredients.
Snowberry skincare is also cruelty-free and, with the exception of honey and cultured pearl, contains no animal byproducts. It’s an NZ Carbon Neutral Certified company too, and we couldn’t be more thrilled to stock them. The incredible Intensive Renewal Super Serum is the latest thing on the agenda, but who knows where nature might take them next?
We are currently taking pre-orders for the Super Serum, so if you’d like to be one of the first in the world to try it, head over to the store!