Stocking an awesome new conscious beauty brand is always a buzz. Holistic Hair is a Kiwi haircare brand that looks after your locks using active ingredients naturally occurring in plants. We're really excited to stock their products - so excited that we chatted to them directly about what makes them special. Here's what we found out.
The terms “natural origin” or “naturally derived”, describe any derivative extracted from natural material (a plant, for instance). “Synthetic origin” on the other hand usually means an ingredient that's prepared artificially in a laboratory instead. Holistic Hair is a brand that asks 'if given the choice, which would you choose?' Obviously here at Belle & Sage we always pick natural, which is why it's so great that Holistic Hair takes research and pure ingredients so seriously.
Plants have been used for centuries as food and as medicine. We've relied on plants to heal ailments, many of them our only remedies until the arrival of pharmaceutical companies. Today, 40% of all commercial drugs and 80% of the world’s population still depend on plant-derived medicine. Despite a lack of specific research, there's lots of empirical evidence worldwide proving them incredibly useful.
So, why use plant-based hair products?
All plants contain active ingredients called 'phytochemicals' that can help nourish and treat the hair & scalp. Plants produce phytochemicals to protect themselves, and some research shows they're great for protecting humans too. Lycopene in tomatoes is a petrochemical, just like isoflavones in soy, flavanones in citrus fruit, chlorophyll found in green plants and alkaloids in green tea.
Because plants are complex structures full of bioactive compounds, it's difficult to recreate their healing powers in a lab. That's why Holistic Hair goes straight for the source and uses only natural, plant-based ingredients.
Of course, not everything in nature is safe - it takes expertise and talent to understand the science behind plants. Thankfully Holistic Hair have this in spades, using natural ingredients to design formulations, solutions and a uniquely sensorial experience.
Holistic Hair are the experts in natural hair care and botanical formulations. Their products use essential oils and plant extracts that work together to treat specific scalp and hair concerns. The Pure Shampoo & Conditioner for example uses Aloe Vera, Manuka Honey and Vitamin E to protect and nurture. The Sensitive Shampoo & Conditioner on the other hand combines Lavender, Chamomile & Apple Cider Vinegar to relieve itching and irritation. Avocado, Geranium and Radish feature in the Hydrating Shampoo & Conditioner and all their Extra Care and Styling products are from natural origin too.
It all sounds pretty perfect, right? It's time to trust our locks to nature and dive in to the wonderful, healing world of Holistic Hair!