International Shipping | FREE NZ Shipping on orders over $100 | Easy Returns | Earn Beauty Points


Your Cart is Empty

by Emma Peters August 02, 2016

A totally natural hair colour… really??

A few months ago, I came across Hairprint. Being the lover of natural beauty products that I am, I was intrigued (and pretty excited) to read up on this brand that promises to restore hair to it’s natural pre grey colour, NATURALLY!

Hairprint is a natural hair colour although not a dye apparently, it’s a system that works at reversing grey and restoring the hair’s health. Rather than stripping hair of its colour and inserting coal tar dyes, which all permanent hair-colouring products do, this process mimics how hair gets its true colour in the first place. Whoa!

Why would I be so excited to hear this?

You may have heard about the complete chemical cocktail of nasties that makes up your average hair dye. P-Phenylenediamine (PPD), Coal Tar, Formalahyde, Pthalates,  parabens, not to mention the chemical combinations that occur (for instance Ammonia and Hydrogen Peroxide when combined can create a harmful carcinogen).

These chemicals can be very dangerous to the human body (click the links above to find out more). And hair dye has been one of the most difficult of products to be formulated naturally, due to the potent chemicals needed to open the hair shaft to let the color deposit within.


Being the research freak that I am, I’ve tried them all in search of a natural hair colour that works. I’ve tried “organic” colours only to be totally disheartened by the ingredients list which mostly contain PPD, rated a 7 (out of 10) on the EWG Skin Deep Data Base for being associated with allergic reactions. It’s also a suspected neurotoxin and some studies link it to cancer. So organic ingredients or not, I don’t see the point if the mixture still contains highly toxic substances!

So, back to my Hairprint story. I read up on it, watched some videos and loved the idea of bringing it in to belle & sage. I spoke to the guys at Hairprint, who were so helpful, but said that it was a tricky product, worked differently on everyone and the margins weren’t very good, so as a retailer- especially one in NZ paying $US, it didn’t really make sense. Well… I’m optimistically persistent, probably to a fault….But anyway, you can’t un-learn what you know and I wasn’t going to give up on the chance that there may be something natural to cover my ever increasing greys (and yours too, but I needed to make sure of it first!)

So I ordered a big box of the stuff with my fingers crossed that it was going to work. Well… I ripped into it and followed the intricate instructions (they’re nothing like a box from the chemist that you whack on, leave for 45 mins and rinse, voila, new hair- I’ll attach the instructions at the end of this article so you can have a read for yourself)

Before photos—done, instructions—laid out, and off I went.

With the final rinse, I was hopeful. When I’d dried it, still looking promising although  I wasn’t as impressed as I was hoping to be but you know, fair enough, it is a natural hair color, so I was prepared to give it some leeway. And then came the “after” photos… gutted! There was a little change but the grays were pretty obvious still. It seemed that it was too good to be true.

First Attempt

I went back and forth for a bit with the manufacturer and they said that perhaps I had “white” hairs instead of “Gray” HUH?!.. aren’t they the same thing?! So I was pretty frustrated and put it out of my mind for a while. A long while actually, I had resigned myself to not stocking this product because while I knew it could work – on some people, because I’d seen videos where it had- if it doesn’t work on me then there’s no way I can sell it.

A few months later and many, many grays later, it was do or dye time! I considered going back to the “organic” color box I’d been using for years. But I really wanted to put my Hairprint obsession, that was still quietly nagging me,  to bed once and for all. I thought i’d give it one last try, just so I could say I had and leave it at that. This time, I doubled up and used two packets (at the suggestion of the Hairprint guys)and went for the darkest shade.

So the 6 step (!) process took three hours, all three of which I was grumbling to myself that I was wasting time, because it wasn’t going to work any way right?! And then there was the mess! It’s super messy and gets everywhere! The up-side though is it’s not a dye as such, so it doesn’t stain your sink, shower, vanity, arms, floor, and I even managed to get some on my knee… But any way, it did come off, and my bathroom now is cleaner than it was before the process due to the unscheduled housework.

So, are you dying to know? Did this one work? I’m pleased to say that YES, it did work! I’ve got to admit, I’m totally surprised considering the first effort but I’m thrilled too. This is such exciting news for those of us who still can’t bare to let nature take it’s course and go full grey. I was really struggling with the thought of using chemically laced hair dye for the rest of my days. My philosophy with beauty is that you need to pick your battles. And I’m so glad that hair colour is not one I need struggle with any more. I’m definitely going to be using this again, and I might even decide to carry it in stock at belle&sage. But I do want to give you my honest take on it so you can make up your mind if Hairprint is right for you.

Hairprint Before After

First, the Cons

It’s messy. Time consuming. messy. works differently on everyone. messy. may require a couple of boxes if you have stubborn, thick, course hair or if it’s longer than your shoulders, or more than 50% gray. It took me a couple of goes to get it to work but I reckon, if in doubt double up. And did I mention messy

The Pros


Hairprint is a NATURAL system that COVERS GREYS! It consists of eight food grade ingredients that are completely non toxic. It doesn’t smell. It looks great. it repairs the hair in the process, so it’s coloured but has also had the most luscious protein treatment. When I’d dried it, it looks and feels like it was done in the salon.

The Verdict

So this is a yes for me, but I have to admit, right up until I dried it, I was swearing to myself I’d never do it again. The mess and the time consumption was a bit more than I’d have wanted. BUTwhen I saw the final result and how well it actually did work in the end, I think I’m prepared to go through it again to save my scalp from absorbing the nasties. I think next time I might wear the gloves when rinsing to as it left a bit of a stain on my hands, which is weird seeing it’s not a dye.

Emma Peters
Emma Peters

Emma Peters, organic makeup artist, creative director and founder of Belle & Sage, is committed to leading the conversation around beauty and wellness. With over twenty years of experience as a make-up artist, she knows you don’t have to sacrifice quality for clean.

She’ll help you find the what, learn the why, nail the how, and everything in between.

Letting you know more, wear better, and start making beautiful choices: from the inside, out.

Related Posts

Leave a comment

Comments will be approved before showing up.

Become a Sage Babe...