Who is belle & sage

by Emma Peters December 07, 2015

belle & sage

belle & sage is…

If this is your first time reading one of my articles or visiting belle & sage, natural beauty boutique, welcome. And if you’ve been here before, nice to have you back again.

I must admit, I don’t get a lot of time to write articles (due to raising my two little girls and working full time as a makeup artist and overseeing the running of belle & sage- phew!), so if you are familiar with us, it’s still probably been a while since you’ve seen something new from me!

I wanted to write an article explaining what belle & sage is all about and give you an idea of why I started this store and the blog.

Having been a makeup artist for the best part of 20 years, working in all areas from fashion to film to TV to advertising, I’m still really passionate about what I do. I love seeing the transformation that can be achieved with makeup, and that difference can be subtle or totally outrageous.

The problem is (or was) that my other passion is health and nutrition which has lead me to casually studying nutrition for about 10 years and becoming a trained yoga instructor as well. 

So how does this relate to makeup?…

I’m a label reader- food, cosmetics, sunscreen you name it, if there’s an ingredients list, I’m all over it (my husband stopped going to the supermarket with me years ago!) I want to know what the ingredients are and what they do for/to the human body. So, omg, confusing stuff. It’s a rabbit hole alright!

Anyway, cut to the chase, I started to doubt the health of the standard makeup and cosmetics I was using. After all, the skin is an extremely absorbent organ and it horrified me that there were so many nasty and potentially toxic chemicals in the beauty products we use on a daily basis. And the layering effect, that’s a frightening thought too, that an “approved” amount of a certain chemical in one product, may be slowly building up in your system if that same ingredient was in two, three or more of the products you use every day. 

I won’t go into the specific effects of each chemical here, but if you’d like to read more on toxic cosmetic ingredients that’s a whole other article.

So, not only did the stuff I was using contain so many questionable ingredients, it was also very hard to find any natural alternatives, well ones that actually worked to achieve the results that I was looking for anyway.

Jump cut to now, and I’m pleased to say that have an amazing collection of natural and organic beauty products available at belle & sage, all of which meet my “ingredients approval” and that I’ve tried myself and continue to use on my clients. I have pretty high standards, so will only stock products that I agree with both performance wise and ingredients wise. And I’m aways on the hunt for great additions to the store.

So if you haven’t yet had a chance to look around, please do, I’m always available though the contact form for feedback, advice or if you just want to say hi!

Here’s a sample of what you’ll find at belle & sage

Skin care

Nahaia Active Organics nahaia_leading_banner10

Absolutely gorgeous skin care made in New Zealand incorporating wild craft NZ native plant extracts, certified organic oils and GE free and live ingredients and deliver proven results.


These guys make the Cult classic New Radiance Serum as well as an entire range of face cremes, a body oil and 100 % natural SPF sunscreens. Proven anti aging and made in NZ.

Vede and Crede

A small boutique brand of argan oil based face serums. Argan oil is exceptionally high in tocopherols including Vitamin E and powerful essential fatty acids including Omega-6 (Linoleic and Oleic acids) whose properties read like a skincare dream in helping to heal, calm, nourish and maintain skin structure, tone and elasticity. Beautiful on their own or in conjunction with your regular skin care system.



Certified organic, vegan, halal, and cruelty-free. and winner of over 35 cosmetics awards. An australian made all natural makeup brand is free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects. Their foundations are easy to use, eyeshadows are highly pigmented and stay on beautifully, blush and bronzer are great colors and there’s even a handy little color selection chart.

The Brow Gal

Is the brainchild of Hollywood celebrity makeup artist and “brow gal” Tonya Crooks. She’s designed eyebrow pencils and accessories gathering the finest ingredients and hardware from around the world. These pencils create the most beautifully defined yet natural looking brows.

BITE BeautyHPP1-960x960

Hands down the most gorgeous lip products on the market.made with food grade, antioxidant rich ingredients that are good enough to eat. Highly pigmented, long lasting and even handcrafted in small batches using slow, low heat methods ensuring each product retains the natural benefits of it’s organic ingredients. I love with these!


They believe that the natural “no makeup” look is what enhances your beauty (I totally agree). As well as clean, organic where possible, ingredients to support your health (agree again). I’m pleased to be the only NZ stockist of this beautiful range and will be expanding it peroiodically.


Scotch Naturals

Scotch Naturals is a safe and eco-friendly alternative to conventional polish. Their revolutionary water-based formula delivers long lasting, salon-quality results in a stunning array of sophisticated shades. Totally the only thing you want to use if you’re pregnant or if you have little girls that demand pretty nails like their mums!


A cult brand around the world. They have such an extensive array of colors that it near impossible to stock them all. I’ll be periodically expanding what I carry, so if you have any special requests for a color you don’t see at belle & sage, drop me a line.

Hair and Body

sans [ceuticals]

NZ made these smell and feel gorgeous. Pure, chemical-free and highly active, Sans [ceuticals] is a new generation in beauty: a collection of products designed to renew the texture and appearance of your skin and hair.

Check out their Product Recipes to get a salon look at home.

Emma-Peters-1I hope this helps to enlighten you on what we’re about at belle & sage. We also have VIP rewards program and we offer 2 free samples with every purchase to make it easier for you to try out new products ( i know it’s not always easy deciding on a color online so I want to make it easy as possible) just fill in your sample preference in the comments section once you’ve purchased.



Emma Peters
Emma Peters

Emma Peters, organic makeup artist, creative director and founder of Belle & Sage, is committed to leading the conversation around beauty and wellness. With over twenty years of experience as a make-up artist, she knows you don’t have to sacrifice quality for clean.

She’ll help you find the what, learn the why, nail the how, and everything in between.

Letting you know more, wear better, and start making beautiful choices: from the inside, out.

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