by Emma Peters June 22, 2017

Sara Quilter began her conscious beauty journey committed to making her own nourishing skincare. Now her brand Tailor Skincare features 10 products and the world’s first natural online skin consultation – a process that helps users create a moisture blend unique to them.

In the world of conscious beauty she really is a game changer! This week we asked her a few quick questions to find out what makes her world tick.

Sara Quilter Tailor Skincare

So tell us – in a nutshell, what’s your business about? How did it all start for you?

Tailor is about individual beauty and self confidence from a holistic perspective. This business has never been about cosmetic beauty, it’s always been about self care, healthy skin and self confidence. Because when you take the time to nourish yourself with healthy food you feel better the same goes for when you nourish your skin with natural skincare.

How does your business reflect your own personal beliefs about natural beauty?

The skin is your body’s largest organ and, much like your stomach, the skin needs nutrients to be healthy. I believe it’s important to boost dietary nutrient intake with topical skincare to ensure your skin is receiving all the nourishment it needs. There’s no point in applying synthetic materials to the skin which don’t have an inherent benefit to it.

How do you see beauty and wellness intersecting?

Its important now more than ever to reduce the toxic load on your system in ways you can control. This can be done by reducing alcohol + caffeine intake, exercising regularly, and ensuring that the products that you use in your home and on your skin don’t contain any potentially health harming chemicals. This is a key way the health and beauty industries intersect.

sara quilter tailor

What does ‘conscious beauty’/’natural beauty’ mean to you?

Conscious beauty has 3 defining features, brands must be:

  1. Eco Friendly and make environmentally responsible business decisions when it comes to packaging choices and the ingredients they use. Packaging needs to be recyclable and ingredients must be biodegradable.
  2. Cruelty free – this means no animal testing but I also believe this extends to the fair working conditions of the humans we employ to make our products and grow our ingredients.
  3. Natural – products must be ‘actually’ natural. This means products which include natural ingredients and all kinds of “free from” claims but contain synthetic ingredients are not conscious beauty nor are they natural. This is a very common trap in todays natural skincare market and as consumers you need to be savvy about this, choosing authentic brands from reputable suppliers like Tailor from Belle and Sage.

What does your typical day look like? Work, family, everything!

Every morning I get up, head to Power Living for a Vinyasa class. Come home walk my Puppy Loui around the block. Then I make a matcha, turmeric, cacao, ginger & oat milk latte with coconut oil (the nectar of the gods) and a green smoothie for breakfast, plus I’ll take last nights left overs to work for lunch.

I’ll get to work around 9am and have a team meeting before jumping into the most important thing of the day. I always do this first so it get’s done, everything else like emails and follow ups can wait. I’ll eat lunch at 12ish and at 2.30 when I’m starting to fade I’ll take Loui for a walk along Lyall Bay beach which is just across the road from Tailor HQ.

I’ll get home around 5.30 – 6, make dinner, watch something trashy on TV to unwind (something along the lines of the Batchelor, Survivor, Gossip Girl etc) then one final dog walk around the block before bed and to repeat again the next day

What are your top tips for staying well and healthy yourself?

Pay attention to what your body is telling you it needs. When you’re tired, rest, don’t have a second coffee! Meditation and yoga have helped so much with this. I also eat a healthy diet (most of the time) with the occasional wine, fish and chips + chocolate indulgence. Life is all about balance and if you’re sweating the small stuff that’s unhealthy too.  


Outside of the natural/conscious beauty world, what are some other interests that make you tick?

As you may have noticed already I LOVE yoga. This year I’ll be heading to India for my birthday to spend 3 weeks practicing with some incredible teachers. I also love travel, new and exciting food and dancing like no one is watching.

What beauty items currently can’t you live without?

Tailor Oil Cleanse of course – it’s such a multitasking superhero product and just won best cleanser of 2017!! 

What advice do you have for people who want to embrace natural/conscious beauty but might not know how to start?

Download our holistic guide to complete skin health. It’s a free ebook and has a list of the top nasty chemicals to avoid when looking for skincare.

What’s the best piece of advice you’ve ever been given over the course of your career?

Listen and always be open to receive new information. Working as a team is so much easier than working alone because many hands make light work and two brains are better than one. That said, it’s important to remain a leader and focus on empowering your team to come with you on the mission.

Where do you see yourself and your business headed in the next few years?

I don’t like to give too much away but would like to see Tailor grow and expand beyond little Aotearoa!


Shop Tailor Skincare

Emma Peters
Emma Peters

Emma Peters, organic makeup artist, creative director and founder of Belle & Sage, is committed to leading the conversation around beauty and wellness. With over twenty years of experience as a make-up artist, she knows you don’t have to sacrifice quality for clean.

She’ll help you find the what, learn the why, nail the how, and everything in between.

Letting you know more, wear better, and start making beautiful choices: from the inside, out.

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