In a market full of conscious consumers and green science, the boxes natural beauty brands need to tick are multiplying. It’s not enough to just be cruelty-free anymore, what about vegan? How about non-toxic? And have you considered organic? It’s an industry where attention to detail is vital and no one nails it quite like Inika.
Inika is an Australian boasting a 100% natural reputation and is the most Certified Organic brand worldwide. It’s the brainchild of creators Miranda Bond and Jenni Williams, a solution for makeup lovers everywhere looking for natural alternatives. No detail is overlooked – Inika products are cruelty-free, botanical, mineral, vegan, halal and non-toxic but above all, they’re stunning.
In true Inika style, their new Autumn 2017 range has been in research and development for over 3 years. According to CEO Tony Rechtman, this makes it “at the cutting edge of natural, organic makeup technology”. In short, this is the range to watch this year for so many exciting reasons. We could go on forever about their new range, but here are our favourite points about Inika’s Autumn 2017 line-up.
This is no mean feat, either. Being an ‘organic’ brand means your ingredients are obtained naturally without the use of artificial fertilisers or chemicals. Becoming Certified Organic is a totally different ball game.
It means that each Inika product has undergone intense scrutiny to prove that every single ingredient is natural and chemical-free. All ingredients are traced back to their point of origin where process involved is assessed based on purity and sustainability. Imagine fact checking a university thesis, except this process is way more rigorous.
Most lipsticks require some kind of emollient ingredient to help form a protective layer over the skin; often, this ingredient is beeswax. This is why finding a decent, vegan lipstick is difficult and was a key driving factor for Inika this season.
As a solution to this dilemma, Inika developed the world’s first Certified Organic vegan lipstick. Using a combination of Avocado and Jojoba Seed Oil to hydrate, Inika’s lipstick won Best Natural Cosmetic at the Europe Natural and Organic Awards 2016.
The new Inika range also features innovative Baked Mineral bronzer, illuminiser and foundation products produced in a profoundly innovative way. Using Italian terracotta tiles, Inika uses a natural method to bake their powdered skin products. This is fantastic, as it eliminates the need for talc or other harmful chemicals often used to produce pressed cosmetics.
Inika co-creator Miranda Bond says it was a happy coincidence that mineral makeup took off in 2006 when the brand was finding its feet. Inika’s newest range of products is as mineral-heavy as ever, which we think is absolutely brilliant.
Mineral makeup derives from fine rock crystals and contains fewer preservatives than standard makeup products. Mineral makeup like Inika’s is also non-comdogenic, meaning that it doesn’t clog pores but still achieves kickass coverage. What more could you ask for, right?
All Inika’s foundations are also hypo-allergenic, and therefore suitable for even the most sensitive types of skin.
Here at Belle & Sage we’reso excited to be one of the first Kiwi stockists to be able to tell you about this gorgeous, incredibly fine-tuned new range. Have a browse through our new Inika goodies and enjoy getting up-close and personal with one of the world’s most innovative natural makeup brands!
Comments will be approved before showing up.