If I asked you which event creates the most civic engagement, you’d probably guess something like Christmas or ANZAC Day. Believe it or not though, year after year it’s actually Earth Day.
It’s a day that more than 1billion people worldwide participate in every year on April 22nd. The whole idea kicked off in 1970, lead by the Earth Day Network whose mission is still to activate, diversify and activate the environmental movement. This first ever Earth Day saw over 20 million Americans involved in environmental discussion and action. It’s still widely credited as sparking the modern environmental movement.
The Earth Day Network currently has over 50,000 partners in over 200 countries including New Zealand. Here at Belle & Sage HQ we think it’s one of the most important days of the whole year. 24 hours dedicated to informed conversation about our environment? Sign us up, thanks!
This year’s Earth Day focus is also an issue very near and dear to our hearts (and probably yours too); climate and environmental literacy.
If you’re reading this article, you’re probably already aware of climate change and the negative impact it’s having on the environment. Sadly, not everybody is quite so well informed. The aim of Earth Day 2017 is to help build a global community of people fluent in the concepts of climate change and its threat to our planet. It’s about empowering people with the information they need to inspire action (because in this day and age when information is so readily available, there’s really no excuse).
The Earth Day Network believe that this 2017 focus will prompt more than just the passing of more ‘green’ laws. It’s also a catalyst for new green jobs and technologies, something that Belle & Sage also embraces with our all-natural, environmentally friendly approach.
It might seem far-fetched that something as simple as makeup habits can help make the world a cleaner place, but it’s true. When you commit to using all-natural beauty products, you’re also committing to testing and supporting innovative and beneficial green technology. It takes a lot of research, time and effort to create beauty products that do no harm to you or the environment. Simply consuming these kinds of products is a way to make sure they stick around and continue to grow. It’s like saying “we want more of this good stuff” with your wallet.
This year, the Earth Day Movement is also shifting their focus to encompass new definitions of an ‘environment’. As far as they’re concerned, an environment can be personal (including issues that affect our own health) and communal (issues that affect where we live and who we live near). In this way, conscious beauty practices help the ‘environment’ at just about every level. Healthy, natural alternatives to synthetic products aid our bodies, and supporting local natural brands helps our communities. Whichever way you slice it, conscious beauty is a win!
Conscious beauty and carbon neutrality are two concepts that go together like avo and toast – which is great news for all of us.
‘Carbon neutrality’ is all about companies striving to remove as much harmful CO2 gasses from the environment as they put in. Achieving a ‘carbon neutral’ footprint means the company or organisation has successfully managed to have zero negative impact on the environment (and by extension climate change).
The ideal approach to carbon neutrality is obviously to create little to no emissions in the first place, and thankfully more and more natural brands are managing this. Aside from producing zero emissions, companies may also ‘offset’ the emissions they do create by contributing to the environment on a large scale. This could involve planting trees or funding projects that reduce greenhouse gas.
Here at Belle & Sage we’ve been really lucky to jump onboard with lots of conscious beauty brands that are also committed to carbon neutrality. Here are a couple of our favourites that make less impact on the environment, but have had a huge impact on our makeup bag!
This Kiwi company makes gorgeous skin and haircare products with a focus on sustainability. Their ingredients are 100% biodegradable, their packaging is 100% recyclable, they use vegtable ink for printing and renewable resources wherever possible.
As well as being made from gorgeous, pure ingredients, Snowberry is also NZ Carbon Neutral Certified. Polished beauty products and zero negative impact on the planet? Impressive.
So you’ve made it through this post and are keen to get involved this Earth Day, fantastic! Just do these five, simple things to take part and contribute.
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