by Emma Peters March 26, 2017

You wouldn’t order a meal without a menu, so why is it okay to buy beauty products without being informed? It’s a question more makeup and beauty buyers are asking themselves lately in the quest for conscious beauty. In 2017 it’s cool to be a conscious consumer, and easy access to information has a lot of us re-evaluating how we spend our money. Does it make sense to eat takeaways when we could eat organic or, better yet, cook for ourselves? Am I comfortable wearing leather if synthetics are so readily available?

Making decisions about beauty products is no different. For us at Belle & Sage, embracing conscious beauty is about information and choice. No one knows your needs better than you, but making healthy decisions becomes hard when you aren’t given enough information.

Over 20 years of experience means you learn a thing or two though, and we thought we’d share some important points to help you on your way. It’s not an exhaustive list, just a few points to ensure your beauty choices are as conscious as can be.

Belle & Sage Conscious Makeup

Think ‘conscious beauty’ when you update your makeup bag

You’re probably keeping tabs on which palette needs replacing next, but how clued up are you about the ingredients you’re buying into? We’ve come up with our own list of chemicals to avoid based on years of research, but it grows and changes. Have a go at slowly replacing makeup containing synthetic chemicals with natural alternatives you’re happy with. It’s also a good idea to look for Certified Organic products if you’re wary about where ingredients may come from. An all natural makeup bag is a great way to ensure your skin and bio-systems aren’t disrupted by potential toxins. It also means you’ll get to slather wholesome, healthy natural goodness on your skin daily!

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Consider what you wash down your sink

Using synthetic chemicals to wash your body and hair can be just as harmful to your system as makeup, but what ends up in our waterways hurts more than just us. Personal care products like soap, shower gels, hair products and cleansers all contribute to waterway pollution. Chemicals from these products can even disrupt the endocrine systems of fish and other aquatic life in high enough concentration. Thankfully, there are lots of products on the market right now that are totally safe to wash down the drain – it’s just about finding and buying them more often!

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Support conscious clothing brands

Fashion and beauty have always been linked even though clothes aren’t technically ‘beauty products’. To work towards conscious beauty, it’s also important to stay informed about where garments come from and brand sustainability. Fast fashion (cheap clothes produced en mass using cheap labour) is often neither ethical or sustainable, and yet it’s everywhere. Before buying clothes from a certain store, take a minute to read about the brand itself. A lot of the time, ethical, sustainable clothing labels will advertise themselves as such. Clarity could be just one ‘About Us’ link away.

Another sustainable way to shop for clothes to go secondhand. It’s just as cheap as mainstream ‘fast fashion’ brands, but without the waste or guilt. Think of it like recycling for your wardrobe!

Emma Peters
Emma Peters

Emma Peters, organic makeup artist, creative director and founder of Belle & Sage, is committed to leading the conversation around beauty and wellness. With over twenty years of experience as a make-up artist, she knows you don’t have to sacrifice quality for clean.

She’ll help you find the what, learn the why, nail the how, and everything in between.

Letting you know more, wear better, and start making beautiful choices: from the inside, out.


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